Where does Opposite Lock fit in the Industry?

Opposite Lock is one of three national chains in the Australian 4WD marketplace. We are the smallest of the three (based on total sales) however we are the only fully franchised group of the three. We are generally perceived as offering a wider range of products than our competitors and for not being "single brand" focused.

This is not surprising, as our goal is to generally provide our customers with a choice of products in most sections of the market.

We have modest growth plans based on developing relationships with like minded franchisees located in areas suitable for the industry.

We have been established for over 30 years and our research indicates that nearly every 4WD enthusiast in Australia knows of Opposite Lock - even if we don't yet have a store in his or her particular area/town.